A person’s name is an extension of who they are. It is rooted in their language, culture, and identity. For some, who they identify as might even mean choosing a new name. For others, it’s a gift that connects them with their whakapapa and family.

When there’s so much behind a person’s name, learning how to say it correctly matters.

At Spark, diversity and inclusion are what make our workplace richer, our ideas work harder, and our systems smarter. Each culture, experience, and perspective we bring to the table, in turn, brings a fresh way of looking at how and why we do what we do.

We are a communications company. At our core, our purpose is to help people connect. And we believe the best connections are built on our shared understanding. It starts the moment we meet, and through the unique mixture of syllables and sounds we use to introduce ourselves. Our name. Our identities.

So we encourage everyone to add Say My Name to their email signature - it’s a small way we can all contribute to a more inclusive Aotearoa.

Our names may just be a few words. But getting them right can mean the world.